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People & Values
M-shaped talent roster.Small, diverse teams.One studio culture.
- Product Strategy
- Research & Insights
- Experience Design
- AI & Conversational Design
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Our values
What brings our studio together.
Four commitments we make to each other and to every client. They’re the foundation of how we work and why leaders trust us with complex problems.
01
Embrace the
unknownAmbiguity is the job. We dig in and explore the options.
01 · Embrace the unknown
In the work
We trust user-centered methods and processes to guide us to valuable solutions.
With clients
Our projects don’t often begin with requirements. We define them with you.
02
Trust in
transparencyWe value openness and honesty in our process.
02 · Trust in transparency
In the work
We always show work in progress, from messy to leadership ready.
With clients
When priorities change, we work with you to find flexibility in the plan.
03
Inspire
collaborationThe best ideas can come from anyone, anywhere.
03 · Inspire collaboration
In the work
We believe in co-creation and co-ownership of the process with your team.
With clients
Our aim is to stay connected. That requires your active collaboration and our active listening.
04
Act as
oneBlending to fit your team culture and norms.
04 · Act as one
In the work
Our work draws on diverse perspectives, refined into one collective voice.
With clients
The goal is to represent one, unified team to project sponsors. We’re all in this together.
Studio breakdown
Open about who we are. And where we need to grow.
Diverse teams notice more about the people you’re designing for. Here’s where we stand today.
- Studio: 53% Women, 41% Men, 6% Non-binary
- Directors: 43% Women, 57% Men
- Experience levels: 17% Directors, 22% Associate directors, 28% Leads, 28% Seniors, 5% Designers
- Race & ethnicity: 65% White, 23% Hispanic, 6% Black, 6% Asian
Want to work with these people?
Bring us the tough, complex problems. We’ll bring the talent to tackle them head-on, with your team every step of the way.
