Qualitative UX Research
UX research is incredibly useful when you need to understand what kind of person might use your product or service, which problem is the right one to solve for your user, and/or how to fix something that seems like it’s broken. Grand Studio specializes in finding clarity within very large, very ambiguous problem spaces. Even if you are looking for a needle in a farm full of haystacks, we can help you locate your answer.
Our qualitative UX research services are tailored to meet the specific needs of large enterprises. We understand that one size does not fit all when it comes to UX. Our team of experienced UX consultants will work with you to create a plan that delivers the insights you need to move your business forward.
01 Product Concept Analysis
One of the most important stages of a new product, system, or service is concept analysis. This pivotal stage allows us to gauge exactly how potential customers will react to your product concept.
By diving deep into the needs, wants, and desires of your potential customer base we can help ensure that your product or service will provide exactly what your customers are looking for.
Our qualitative UX/product research gives us a unique and detailed insight into the things that make your product work, as well as the things that don’t. This analysis gives you all of the information that you need to ensure a successful and profitable product or service launch.
02 Attitude and Usage Studies
This form of qualitative UX/Product Research allows us to fully understand a certain market niche or demographic group and the intrinsic growth opportunities that are present within.
By gauging and analyzing the sentiments that your target demographic or niche may have toward your company or proposed product, we can help you pivot your solutions to the groups that are the most receptive to your message.
03 Positioning and Competitive Analysis
One of the main things that can cause a product to fail in a niche or market that it should succeed in is by ignoring the existing competition. It is imperative to have a firm understanding of any preexisting companies, products, or services that may be offering something similar to what you are trying to.
When you understand what your competitors are succeeding and failing at you will be able to implement a more cohesive strategy and solution that will give you the leg up that you need to succeed.
04 Product Satisfaction Research
Whereas attitude and usage studies more typically focus on the attitude that a certain niche or market may have toward your company itself, product satisfaction research is integral to understanding how that customer base views your product or service.
This is the opportune time to get feedback on how your product or service is used and perceived, and who it is primarily being used by or for. We collect recommendations about the facets that people don’t like, as well as input about the things that they do like.
This product satisfaction research is essential in determining the best course of action for future product or service launches. In addition, this research provides an insight into ways that a product or service can be improved and allows us to help your company brainstorm new solutions to existing problems.
01 One-on-one Interviews
One of the most common methods that we use to collect our qualitative research is by conducting one-on-one interviews. These allow us to spend time with one individual at a time and ask more in-depth and detailed questions than we would in a more general setting.
In addition, this method allows consumers to give us extremely detailed responses to our queries, and also provides them with an opportunity to provide us open forum feedback that we may not have considered originally.
Although this method is more time-consuming than others, it provides the most comprehensive, precise, and meaningful data available.
02 Ethnographic Approach
This method allows us to observe the target audience, market, or niche in their natural environment. Ethnographic research is typically limited to a certain geographic region and requires a dedicated observer to make the most of the information provided.
This can be extremely beneficial for a company that is attempting to create a product or service for a demographic that they are unfamiliar with.
03 Case Study Evaluations
Most common in education, healthcare, science sectors, etc., case study evaluations are an effective way to collect and review a large amount of data. The benefit to this method is that it is a relatively simple method of collecting information, as the research has already been performed and the data simply needs to be compiled and reviewed.
04 Record Keeping
This method of research is similar to performing research for an essay or thesis. Rather than going out and collecting new data, this method utilizes existing records, research, data, and documents from reputable sources to evaluate.