Qualitative UX Research

UX research is incredibly useful when you need to understand what kind of person might use your product or service, which problem is the right one to solve for your user, and/or how to fix something that seems like it’s broken. Grand Studio specializes in finding clarity within very large, very ambiguous problem spaces. Even if you are looking for a needle in a farm full of haystacks, we can help you locate your answer.

Our qualitative UX research services are tailored to meet the specific needs of large enterprises. We understand that one size does not fit all when it comes to UX. Our team of experienced UX consultants will work with you to create a plan that delivers the insights you need to move your business forward.

Learn More

We Bring Ideas to Fruition

We help our partners make better products by understanding and building on their users’ behavior and context.

Our goal is to provide the most effective research services available while keeping quality and professionalism at the forefront.

Here are some of our works that have made meaningful impacts on our client’s products and businesses.

Globalizing the Sports App Experience

We designed an app for the world’s largest basketball league to answer a key question, how can we improve the game-watching experience of a US-based sport for non-US fans?

Building with Blockchain

We designed blockchain-based data exchange platform for one of the world’s largest financial institutions.

Fast-Food Findings

We designed tools used to improve franchisee performance for the world’s largest fast-food chain.

Rethinking Surgery Scheduling

We designed tools to support the scheduling of elective surgeries for one of the largest healthcare systems in the United States.

Streamline Customer Experience with Our UX Consulting

At Grand Studio, we use design thinking to guide our partnerships through technical and complex challenges and innovative solutions.

Our verticals

We are industry-agnostic and work with all types of businesses to help them define and solve the right problems for the right audience.

  • Financial Services
  • Healthcare
  • Sports & Entertainment
  • Insurance
  • Manufacturing
  • Utilities

UX Research Services

At our core, we work to enact a meaningful and lasting change in the businesses that we work with. Our approach is unique to each client because we know that no two businesses are the same and that what worked for one won’t necessarily work for another.

We seek to unite our clients and businesses with the core user or customer demographic that they are seeking. For some, this may mean brainstorming a new product or service solution, and for others, it may mean creating a new integrative system to better suit their employees and customers.

All of these solutions utilize the unique and expansive approach that we take to qualitative UX research. By taking the time to perform the following studies, our ux consultants can provide a more in-depth and comprehensive look at the deep benefits that you can offer your customers.

01 Product Concept Analysis

One of the most important stages of a new product, system, or service is concept analysis. This pivotal stage allows us to gauge exactly how potential customers will react to your product concept.

By diving deep into the needs, wants, and desires of your potential customer base we can help ensure that your product or service will provide exactly what your customers are looking for.

Our qualitative UX/product research gives us a unique and detailed insight into the things that make your product work, as well as the things that don’t. This analysis gives you all of the information that you need to ensure a successful and profitable product or service launch.

02 Attitude and Usage Studies

This form of qualitative UX/Product Research allows us to fully understand a certain market niche or demographic group and the intrinsic growth opportunities that are present within.

By gauging and analyzing the sentiments that your target demographic or niche may have toward your company or proposed product, we can help you pivot your solutions to the groups that are the most receptive to your message.

03 Positioning and Competitive Analysis

One of the main things that can cause a product to fail in a niche or market that it should succeed in is by ignoring the existing competition. It is imperative to have a firm understanding of any preexisting companies, products, or services that may be offering something similar to what you are trying to.

When you understand what your competitors are succeeding and failing at you will be able to implement a more cohesive strategy and solution that will give you the leg up that you need to succeed.

04 Product Satisfaction Research

Whereas attitude and usage studies more typically focus on the attitude that a certain niche or market may have toward your company itself, product satisfaction research is integral to understanding how that customer base views your product or service.

This is the opportune time to get feedback on how your product or service is used and perceived, and who it is primarily being used by or for. We collect recommendations about the facets that people don’t like, as well as input about the things that they do like.

This product satisfaction research is essential in determining the best course of action for future product or service launches. In addition, this research provides an insight into ways that a product or service can be improved and allows us to help your company brainstorm new solutions to existing problems.

Qualitative UX Research Services

User research is a process of inquiry that helps us to generate qualitative data about users, their needs, motivations, and behaviors. This information is essential in informing the design of your digital products and services.

At Grand Studio, we offer qualitative UX research to enterprises that are looking to understand their users on a deeper level. Our experienced UX consultants will work with you to create a research plan that is tailored to your specific needs and objectives.

UX Expert in Qualitative Research

We guide our clients through a human-centered process that allows their business to progress while keeping people at the forefront of any product or service decisions. This flexible, proven design process provides a strategy that meets business timelines and metrics and delivers user success.

Recent high-profile work includes

  • UX Research and Design for a Healthcare Organization with over 150+ hospitals and 2500+ centers of care across the US. 
    • We started with a short discovery project involving primary research and a strategy that led to the execution, testing, and delivery of a keystone MVP. Throughout these phases, we set up processes for how Design, Development, and Product would operate within the organization.
  • Qualitative and Quantitative Research for a Fortune 10 company’s new format of a physical retail space combining service design and technology. 
    • We sprinted for 8 short weeks to plan, execute and analyze 4 streams of research into a concise narrative of customer behavior and concepts for pain point mitigation moving forward.   
  • Strategy and Qualitative Research for a National Nonprofit looking to start a new service line for seniors. 
    • The findings of this project, while disappointing in that the proposed idea was not desirable, led to successfully saving the company wasted investment money and resources, and gave them new consumer-led ideas to pursue instead.

Our UX Research Methods

Every project is different, just as every company is different. In the same vein, no two clients will have the same needs when it comes to the type of qualitative research methods that they require. With this in mind, we have several different approaches to market research that we specialize in.

01 One-on-one Interviews

One of the most common methods that we use to collect our qualitative research is by conducting one-on-one interviews. These allow us to spend time with one individual at a time and ask more in-depth and detailed questions than we would in a more general setting.

In addition, this method allows consumers to give us extremely detailed responses to our queries, and also provides them with an opportunity to provide us open forum feedback that we may not have considered originally.

Although this method is more time-consuming than others, it provides the most comprehensive, precise, and meaningful data available.

02 Ethnographic Approach

This method allows us to observe the target audience, market, or niche in their natural environment. Ethnographic research is typically limited to a certain geographic region and requires a dedicated observer to make the most of the information provided.

This can be extremely beneficial for a company that is attempting to create a product or service for a demographic that they are unfamiliar with.

03 Case Study Evaluations

Most common in education, healthcare, science sectors, etc., case study evaluations are an effective way to collect and review a large amount of data. The benefit to this method is that it is a relatively simple method of collecting information, as the research has already been performed and the data simply needs to be compiled and reviewed.

04 Record Keeping

This method of research is similar to performing research for an essay or thesis. Rather than going out and collecting new data, this method utilizes existing records, research, data, and documents from reputable sources to evaluate.

What Clients Think of Our Services

We are an exceptional team that turns difficult problems into successful products and services. Our clients come back to us again and again because they know we’ll solve any challenge with creativity, innovation, honesty – all of which are delivered in a professional manner!

Check Out Our Clutch Review
About Us
100% Client satisfaction in post-project surveys
15+ Fortune 500 clients
20 Years of leading design and innovation projects
HQ Chicago – with design staff spanning 8 different markets

Let’s Talk

Looking to get that project rolling or learn more about Grand Studio and how we build clarity out of complexity? Communication is key to us, so let’s start here.

Get in touch